So
last week we were working on our case studies, and I am proud of the way it
came out. We choose the movie "Den of thieves" and I will not lie,
there was not a lot of information, but we kept having to change the movie and
I did not want to change it again. For our case study we had to research
production, distribution, marketing, history, target audience, and cross media
convergence and synergy. Now my teammates and I split up the work so we each
had to do a portion of the case study. One of my teammates didn’t do their part
so it was left blank because I refuse to carry the weight of others when I
choose to work in a group to make it easier for myself. Some of the things I
found while researching the movie "Den of Thieves" is that this film
was inspired by true events. It was filmed in the city of Los Angeles by
Christian Gudegast. This movie took 15 years to produce and its budget was $30
million which presales covered over 50% of the budget. The movie is distributed
by Netflix, and Amazon Prime video. Movie marketing is the way you promote your
movie to the public. Movie marketers work to develop an interest in audiences to
attract them to their production. There are different ways to market
something, ways such as posters, interviews, and movie trailers. Film producers
may use techniques like target marketing to give greater value to their
campaign. This film, “Den of thieves” used the technique called target
marketing to attract an audience of Hispanics and African Americans. This caused them to spend $25 million
on marketing alone.
Case
study link:
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